Integrated Marketing Campaigns
Dynamic solutions to increase supporter engagement and giving through integrated marketing campaigns. My experience spans print and digital platforms ensuring every touchpoint is harmonised, making it easy for existing supporters to re-engage and cold audiences to be onboarded.
CASE STUDY
Open Doors International
Open Doors International (ODI) has 25 development bases serving the persecuted church in over 60 countries worldwide. A core part of their supporter engagement is through integrated marketing campaigns as a part of a wider thematic annual plan. We design across various marketing channels including social media, email, and printed materials so ODI can reach their supporters more effectively and consistently. Integrated marketing ensures a cohesive brand image, reinforces brand messaging across different platforms, and increases brand visibility. Integrated campaigns also allow for better tracking and analysis of marketing performance, enabling businesses to make data-driven decisions and optimise their strategies for improved results, leading to increased brand awareness, customer loyalty, and ultimately, higher conversion rates.
✅ Outer envelope
✅ Magazine back page advert
✅ Magazine cover
✅ Magazine 4-page spread
✅ Magazine 2-page impact feature
✅ Direct mail response/reply device insert
✅ Direct mail appeal letter
✅ Direct mail uplift insert
✅ Web banner
✅ 12 x static social posts
✅ 3 x social media videos/reels/shorts
✅ Appeal email design
✅ Thank you email design
